The conference was held at the Shangri La hotel in Beijing from March 2d to 4th. The FMB is an important event traditionally organized several times a year in different countries. Recognized internationally, FMB gathers the main world's fertilizer producers, company-consumers and all involved in the fertilizer business. This time, representatives from some 200 companies participated in the conference.

Uralkali was represented by the company's Beijing office staff and by its commercial director Olga Golikova. The participation in such forums is very important for the company. As one of most dynamic world fertilizer manufacturers, Uralkali tends to keep the close watch on the main market trends, new experience and latest technologies. Being a part of the World fertilizer community is one of the company's priorities to develop the markets and create the new markets. Participating in the Beijing conference is strategically important to the company, since China has traditionally been one of the most promising and largest consumers of the Uralkali's potassium chloride.

As a part of promotion campaign, Uralakli exhibited a stand representing the latest its product, Eurogran created on the basis of the state-of-the art technologies.

Mrs. Golikova highly valued the forum. "The event is very important because it let us meet our clients, know them better and find out more about their needs and requirements," she said, "Uralkali is devoted to achieve highest efficiency in its work, for the good of both our partners and our own well - being. These two reasons are now tightly bound in the way we understand our business."