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UTK

June 15, 2005

UTK launched the promotion action of its DISEL brand

In June the Company launched its first promotion action of ADSL-based Internet access under the brand DISEL. ADSL-based high-speed Internet access allows subscribers to make calls and work in the Internet at a speed up to 8 Mbit/sec simultaneously, as well as to combine remote terminals into one local network for data transmission among several offices of the company.

Basic tariff plan DISEL-TRAFFIC operating in the  territory of nine regions of the south of Russia has been developed for DISEL brand. One of major advantages of the tariff plan DISEL-TRAFFIC is its "flexibility" for  a subscriber. DISEL-TRAFFIC includes five levels of tariffication depending on volume of the consumed traffic: the more traffic is used by a subscriber, the cheaper is the price of each Megabyte in the next level. The subscriber fee of 500 rubles includes prepaid traffic, both local and external, depending on the region where the service is exposed. After calculation of the total consumed traffic value, the pre-paid amount is deducted from it  and the positive balance (if any) is written out in the client’s bill.

At present 36.2 thousand ADSL ports are installed gaining 7.1 thousand ports over the beginning of the year.

Denis Kondrakov, Deputy Director General – Marketing Director of "UTK" PJSC    said: «In March the Company  announced a competition of the most original name for xDSL-based Internet access service. Over 500 names were suggested by creators and the Company’s employees. After thorough examination the list was cut to 20 names and, finally, the brand DISEL was chosen. Young people use this word for  xDSL service. DISEL is a neologism though it is consonant to the word "diesel". The name expresses three main concepts of the service: speed, availability, progressiveness. Until recently, the Company’s branches have carried out independent promotion actions. Now the Company introduces a unified platform of services’ promotion implying three main conditions: unified visualization standard (single logotype, slogan and image for all regions); coordinated promotion media-plan in all branches; usage of only efficient communications channels».

 

 

 

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