Thousands of inhabitants and guests of Rostov-on-Don and the Rostov region visited the exhibition during four days of its work.  UTK’s booth was an active trading site rather than a simple demonstration of telecommunication services. All spectrum of services rendered by the Company was offered for sale at the exhibition booth including installation of fixed-line telephone, high-speed Internet, IP-NET, service telephone cards STK, payphone cards. Various competitions and quizzes attracted visitors to four exhibition stands. All in all 86 cards were raffled off including 13 ip net cards for 100 units, 8 ip net cards for 300 units, 11 ip net cards for 500 units, 7 STK cards for 100 units, 24 STK cards for 500 units, 8 payphone cards for 300 units, 1 payphone card for 500 units, 14 payphone cards for 1000 units.

"DiSeL" booth attracted the maximum number of visitors. As a result, 450 applications for connection to high-speed Internet  "DiSeL" were submitted during 4 days!

During the exhibition the high-speed DSL client base showed a 40%-increase that allowed “Rostovelectrosvyaz” to hit 3Q2005 targets on connections to high-speed Internet ports. 277 connections to DSL ports have already been performed, 30 of them in the Rostov region and 20  - for other telecom operators. 68 "DiSeL" certificates for using Internet ports free of charge during one month and 8 "DiSeL" certificates for using Internet ports free of charge till the end of the year have been raffled off.

Creation of a new bright image of "UTK" PJSC as an active and modern company is of no less importance. The exhibition demonstrated a growth trend in selling new value-added telecom services compared to fixed-telephony services.  At the exhibition the brand image of the Company as a fixed-line operator was re-branded to UTK «without brakes» and without restrictions in other technologies including Wi-Fi access. The brand image created at the exhibition was necessary for strengthening the Company’s positions in the highly competitive telecom market in the Rostov region. Visitors saw the new image of  "UTK" PJSC, now it is talked about as not only a strong and big company.

As a rule, a person keeps his impressions in mind for two months, so UTK expects the increased attention to the Company and its services to last for 2 months.