The above dairy plant was acquired within the framework of Wimm-Bill-Dann’s strategy of regional expansion. Prior to the acquisition the company didn’t own a production facility in the Krasnoyarsk region.

The plant, founded in 1944, has been modernized over the past 15 years. Its production infrastructure was overhauled between 2000 and 2004. The plant is currently processing up to 300 tons of raw milk per day, which is being purchased from the farms, situated within 150 kilometers from the facility. Tinned dairy products currently make up approximately 70% of the plant’s total output.

Following the acquisition of Nazarovskoe Milk OJSC the Company will expand into new niches of the dairy market and penetrate a new perspective region with a high growth potential. Prior to the acquisition Wimm-Bill-Dann delivered its dairy products from its plant in Novosibirsk, 800 km away from Krasnoyarsk, which made it difficult to increase further the company’s presence in the city and the surrounding area.